Tuesday, January 3, 2012

Dealer Profile: Albuquerque Patio and Hearth Co



[Photo caption: The Patio and Hearth Co team includes: from left to right in photo Bill Esch, Cindy Esch, Robert Tecumseh, and (not in photo) Kip Wills

Bill Esch at Patio and Hearth Co has always been a fan of European design, not only in heating appliances, but in the world of architecture and automobile design. Which is why, he jumped on the opportunity to become a Morso dealer. Now Morso wood stoves hold the marquee spot in this family-owned Albuquerque, New Mexico retail establishment.

According to Esch, Morso is one of the finest examples of function and design in the industry. He predicts Morso will quickly grow to be their strongest wood stove product line. Patio and Hearth Co now has at least four Morso wood stove models on the floor at all times. Presently, the centerpiece display includes the 8188, B2, 6148, 2110, 3610, and the 5660 fireplace insert.

In fact, the very first wood stove seen on entering Patio and Hearth Co is the beautiful cast iron Morso 8188. Esch explains, “The Morso stoves and fireplace inserts create a lot interest, how could customers not comment on their fantastic design”. As it turns out a good number of customers who come in looking for hearth or chimney supplies are immediately attracted to the Morso displays and begin to think about updating their wood stove with a new high efficiency Morso wood stove.

When asked to share a key ingredient in their business success formula, Esch cites knowledge and patience. “Many of our customers came to us after shopping at our competitors and the feedback we hear is that they sought us out because no one else took the time to explain how wood stoves work.”

Patio and Hearth Co features only the highest quality products which are backed by knowledgeable staff, customer service, technical support, and manufacturers’ warranty. You can visit their 7,500 sq. ft. showroom at 11030 Menaul NE, Albuquerque, NM 87112. You can call Patio and Hearth Co at (505) 294-4430.

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