Monday, December 27, 2010

Dealer Profile

“Another GOOD Year…Steady, Reliable Sales….we’re anticipating a 15% increase in wood stove sales over last year”, these positive comments are not wishes they are based on real business results at Rocky Mountain Stove & Fireplace in Lakewood, Colorado.

Founded in1989, Rocky Mountain Stove & Fireplace was acquired in 1999 by long-time employee Ryan Carpenter and expanded over the years to display the largest selection of stoves, fireplaces and barbecues in the Denver Metro Area. Over 23 Morso wood stoves are available, as they have become a popular contemporary wood stove choice, as well as a green living favorite. Stoves have been give center stage, as opposed to signage as Carpenter wants to create a living-room environment the radiates warmth.

When asked what factors contribute to his business’ continual growth and increased profitability, Carpenter attributes this positive momentum to his company’s outstanding repeat customer base and a solid referral network: “We highly value our long term customer relationships and always deliver on price and service.”

While Carpenter does some advertising online and in print, along with monthly SEO (Search Engine Optimization), he has tracked primary sales generation to existing relationships. Moreover, emails have become the preferred method of communication for customer relations and an easy way for sales contacts to develop a connection to new store visitors and professionals.

Also, this dealer’s website - – serves as an online showplace with detailed product descriptions, specifications, and images. The ongoing SEO investment has secured top ranking and access to a wide-reaching customer base. In addition, Rocky Mountain Stove & Fireplace is now experimenting with social media communications that include a News Blog, Green Living wood burning stoves Blog, and even Facebook Fan page.

Carpenter believes that consistency, top-notch customer service, and long-term customer contact are the essential ingredients to his retail success

Tuesday, December 14, 2010

Texas Tech University Sustainable Cabin

The above images are from Texas Tech's Sustainable Cabin Gains Recognition in Architectural Publications video.

This video shows the Texas Tech University sustainable cabin, designed and built by architect students, to serve as a green research design laboratory at the The Pease River Foundation in Crowell, TX. In support of this green living experiential learning project Morso contributed the energy efficient 3142 wood stove, made from high grade cast-iron using 98% recycled material.

Click here to watch the video.

Monday, December 6, 2010

Green “ In the News” Stories with Morso Wood Stoves

The above image link is at Dwell .com.. The published photo can be seen in the Dwell Magazine Dec/Jan 2010 page 72.

Admiring beautifully designed homes and cottages filled with thoughtful home decorating treasures online or in favorite magazines is a leisure pastime enjoyed by millions, including us. Especially when we turn a page or pull up a blog article and discover one of our very own Morso wood stoves in brilliant color.

This “oh so sweet” moment happened recently when we read two incredible green design stories on opposite coasts. While admiring the amazing photography we spied two of our energy efficient wood stove models. Follow the links below so that you too can enjoy these green leader home design stories.

6148: InHabit

2B: Dwell

Also, in addition to sharing these green news stories we also want to remind you that Morso actively supports sustainable building and living. As members, we support the great work taking place at the US Green Build Council .

We are also part of the Green Thinker Network