Monday, October 24, 2011
If you haven’t visited Morsona.com lately, then you may not know about the newest “Where to Buy!” dealer lookup that uses sophisticated zip-code search programming. This new dealer locator feature is supported by sophisticated web software that gives you access to the nearest dealer to your location so that you can evaluate your favorite Morso cast iron wood stove up close and in person.
Live in an area without a dealer within a 75 mile driving distance? Morso has also incorporated an online shopping option just for you. After reviewing the large choose of wood stove sizes, models, and designs you can order direct from Morsona.com and have your new wood stove delivered right to your door.
While visiting one of the many authorized Morso wood stove dealers across the USA and Canada to buy your new or replacement wood stove is ideal, all USA homeowners, even in states without authorized Morso dealers, can now buy a new Morso wood stove with 10-year warranty against casting and production defects.
Unlike home accessories that you often times buy impulsively to refresh and accent your home decor, a wood stove purchase is a long term investment that requires research, comparison, and how-to instructions. Understanding this learning curve, Morso frequently enriches Morsona.com with new content, such as educational videos, good advice, digital brochures, product manuals, and even an interactive photo tool that allows you to see a wood stove in your home.
We invite you to visit Morsona.com today.
Tuesday, October 11, 2011
Photo caption: Ray & Susan Plagge, owners of Montpelier Stove and Flag Works in Montpelier and Williston, VT, look on as a Morso DK employee demonstrates handcrafted wood stove construction.
Ray and Sue Plagge eagerly embarked on the Denmark dealer trip journey to, once again, partake in the ultimate hearth education adventure and fabulous Morso DK hospitality.
As returning guests, it seems that these Montpelier Stove & Flag owners have mastered the art of selling Morsø wood stoves, however this was not always the case.
As Ray recalls, they were at first reluctant to even carry the Morso line in their Montpelier and Williston retail stores because many of the stoves did not burn the standard 16” log. However, in time the persistent reps at Hearthlink hammered home the Morso benefits and now Montpelier Stove & Flag displays at least 9 different Morsø wood stoves and have achieved high enough sales levels to earn several Morso Denmark incentive trips.
While one might think the cold and woodsy green mountian location would make it easier to sell a Morso wood stove, Ray describes a more difficult sales environment that requires a patient sales approach, education, good consistent service, and great retail locations.
“In a cold state like Vermont where homeowners are acustomed to large wood stoves, we have to re-educate our customers so the discussion is not about the log size but the right stove for their particular situation”, explains Ray. “While many folks still want a large traditional stove that uses larger logs, we also serve plenty of bed and breakfast customers and home owners who recognize Morsø and like the selection.”
When asked what sets Montpelier Stove & Flag Works apart from other Vermont hearth dealerships, Ray confidentially states that his full-service Montpelier Stove & Flag Works store has been around since 1976 and good service gets noticed.
To learn more about Montpelier Stove & Flag Works vist www.stoveandflagworks.com