Monday, July 26, 2010

Morso Dealer Profile

Superior Saw in Mason, Michigan, is unique in that it is both a hearth retailer and a supplier of tree and arbor products. Owner Brian Cady prefers a hand’s on approach to demonstrating wood stove operations, and that also includes cutting, splitting, and stacking all of the wood he burns in his 5400 sq ft saw and stove shop. Cady even learned about the Morso quality difference by assembling a stove and touring the factory, when he and his wife Jennifer visited Denmark last as part of the August Dealer Trip promotion.

To give his customers a better feel for the heat output and log size requirements, he has chosen to burn the 8150 and 8147 stoves, and uses an unlit installed 2B classic to attract attention near the door. Cady estimates that he stocks almost half of Morso’s US product line. While Superior Saw has a steady steam of business year round, there has been a pleasant up tick in Morsø stove sales lately from more affluent customers in neighboring communities.

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