Dynamic New Ownership Rejuvenates Portland, Oregon Dealership

Photo: Sherry Woods owner of Homestead Stove Company

Homestead Stove Company [www.homesteadstove.com] in Portland, Oregon has been selling beautiful heat since 1977, and is now in the midst of exciting changes. Coming off a banner 2010 sales year, this thriving wood stove and English fireplace business was acquired in February by Sherry Woods, a trusted employee and friend to long-time owners Carl and Gail English.

With a passion to carry on the beautiful heat mission that makes customers feel good and equipped with 20 years retail hearth experience, Woods is ready to take this flourishing business to the next level.

Understanding that 95% of her new customer-base has researched wood stoves on the internet, Woods has set the wheels in motion for a website upgrade and social media presence. While her virtual store gets remodeled the retail location is chock full of Morso wood stoves so that these web savvy explorers can see, touch and compare. Woods explains, “We display practically every Morso wood stove available to give our customers face-time with a wide choice of stove sizes and styles”.

A definite advantage of doing business in one of the nation’s greenest cities is that her customers highly value energy conservation and as a result Morso wood stoves and fireplace inserts are top sellers. “Many of my customers are looking for a small stove to fit into 100 year old historic homes or to supplement the primary furnace with wood zone heating”, notes Woods. “The Morso 1410 and 1440 squirrel stoves are very popular here, along with the 6100-series stoves.”

Since taking the helm, after working at Homestead Stove Company for three years, Woods is charting an ambitious course that includes reaching out to the areas business community through membership in civic organizations and networking activities, in addition to jumping into the online social media mix with a Facebook page and likely a blog. Woods also plans to promote her business and products at fairs and home improvement events.

We congratulate and welcome Sherry Woods to our extended Morso dealer family, and look forward to continuing success at the Homestead Stove Company.