Homeowners Warm up to Renewable Wood Zone Heating

Zone heating can add up to real savings, particularly in large homes where fuel costs can be quite expensive. While it may seem like a challenge to heat a home in a cost-effective manner, the right Morsø wood stove in your prime living space can vastly improve your home center (no more hats or mittens rule, before turning up the thermostat).
Morsø wood stoves are designed specifically as a secondary zone heating source to keep the most used rooms cozy and warm, while lowering overall fuel costs. Wood stove owners who have selected a stove for zone heating, typically realize an energy cost savings of 20 -30%.
Calculate your future savings with the HPBA fuel-efficiency calculator

Hands-On Learning Gives Morsø Dealers the Inside Advantage

In the showroom where wood stoves blaze, it’s certainly not easy to show the inside stove components when comparing quality and durability. Dealers who know a product from inside out have a clear sales advantage. Which is exactly why, Morsø invites their most motivated dealers and sales representatives to Denmark.

The common saying “seeing is believing”, rings true when it comes to Morsø. While most dealers certainly educate themselves, not too many can say they actually say they learned first hand from a wood stove craftsman.

John King of Hearthlink International, VT led a dealer trip last year. He explains the value of this type of dealer eduction:
“Morsø does a fantastic job organizing, entertaining, and demonstrating to dealers the quality differences that make their cast-iron wood stoves unique. We worked with craftsmen, toured historic farmhouses with turn-of-the century Morsø wood stoves, and really got to know the product, from the inside out”.

Morsø encourages Dealers to participate in Dealer Week promotions as a sales incentive and ultimate hearth education adventure. “Our dealers who visit Denmark walk away with a better understanding and respect for the Morsø tradition, quality and efficiency standards, and wide-range of stove designs,” explains Morso USA President Craig Shankster.

John Sullivan, Owner of Energy Unlimited of NE in Wayland, MA was a return visitor to Denmark. He describes his experience on the dealer trip: “ “It was really great to return, I was impressed that my input in regard to how products are received in the US and future product ideas was invited and appreciated.”

Lauri Kennedy who operates the family-owned Cracker Mill Hearth & Emporium in Shokan, NY with her husband Sean and parents, Jerry and Janet Wemple, found that visiting the Morsø factory, learning about the company’s history, and meeting the staff served to strengthen confidence in the Morsø brand: “Touring the factory and seeing first-hand the care and commitment that goes into making each unit deepened the pride we have in representing the Morsø brand here in the United States.”

New Morsø Educational Videos

When it comes to the environment, even the newest cutting-edge wood stove needs its operator’s assistance to achieve energy-efficient, smoke-free performance. That is exactly why, Morsø has produced five - easy-to-follow - educational videos that teach novices and experienced wood stove operators the eco-wise in’s and out’s of wood stove selection, installation, lighting, maintenance, as well as wood fuel quality, seasoning, and storage.

Morsø is freely distributing these green-smart videos to teach owners and future wood stove buyers “how to” fully realize the renewable benefits of local wood energy in a responsible environmentally respectful manner, without beginner missteps or old-school methods.

View these videos on our Facebook page & remember to visit our new website, launching in September!

Well-designed classic with beautiful curves

The Morsø 6100-series are simple in design, yet timeless in style. Comprising of four models - 6140 on low base, 6143 oval pillar, 6148 sculptural pedestal, and poised 6170 wall-mounted - these high performing, elegantly-designed wood stoves heat up to 1000 ft”.

Tax credit qualified, the Morsø 6100-series, constructed with high quality 98% recycled cast iron, offers low emissions (4.1 grams/hr) and an outside-air capability makes the 6100 compliant with Washington State requirements. The maximum heat output is 30,000 BTUs/hr.

Morso Dealer Profile

Superior Saw in Mason, Michigan, is unique in that it is both a hearth retailer and a supplier of tree and arbor products. Owner Brian Cady prefers a hand’s on approach to demonstrating wood stove operations, and that also includes cutting, splitting, and stacking all of the wood he burns in his 5400 sq ft saw and stove shop. Cady even learned about the Morso quality difference by assembling a stove and touring the factory, when he and his wife Jennifer visited Denmark last as part of the August Dealer Trip promotion.

To give his customers a better feel for the heat output and log size requirements, he has chosen to burn the 8150 and 8147 stoves, and uses an unlit installed 2B classic to attract attention near the door. Cady estimates that he stocks almost half of Morso’s US product line. While Superior Saw has a steady steam of business year round, there has been a pleasant up tick in Morsø stove sales lately from more affluent customers in neighboring communities.

Visit Superior Saw at: http://www.superiorsaws.com/

Texas Tech Students Install Morso 3142 in Green Research & Design Sustainable Cabin

The College of Architecture at Texas Tech University has successfully installed their student-built sustainable cabin - complete with a Morsø 3142 wood stove - on the grounds of the Pease River Foundation in Crowell, TX. This project involved the construction of a prefabricated self-sustaining cabin to be used as a laboratory to test and quantify sustainable architectural concepts, and to help future architects make key design decisions.

Even Paradise needs to keep warm!

Located in Hilo, Hawaii, a coastal town on the Island of Hawaii (sometimes called the Big Island), The Fireplace and Home Center is proudly celebrating their 30th anniversary. For owners Sally and Jeffrey Mermel, it was a simple request back in 1979 that sparked the beginning of their successful hearth business - Sally wanted a fireplace. Jeffrey explains, “To get Sally to move to Volcano from Hilo and marry me, she said my house would need a fireplace, so I ordered one for the house and one to sell in my gift shop.”

Today, three decades later in a storefront next to their Most Irresistible gift shop, the Mermel’s are passionately touting the cozy, warm virtues of beautiful Morsø stoves. We congratulate and applaud the Mermel’s on their long-time business and marriage success, and view them as wonderful role models for the new generation of Morsø hearth dealers and green supply retailers who are just starting out and looking forward.