Morso Energy Efficient Wood Stoves

Energy-Saving Game Plan: Convert Drafty Open Fireplace into Heating Zone

2012-02-02T08:40:00.000-08:00

According to a recent Chicago Tribune article Get more from your fireplace, “an open-masonry fireplace might be only 15 percent efficient. But if there is no fire and the damper is left open, it can have a negative efficiency as warm air escapes.”

Hard-hitting homeowners, who have endured unexpected cold snaps followed by expensive fossil fuel bills, can step up their game by converting their open fireplace into a high-performance heating zone with a Morso fireplace insert.

Even homeowners without chimneys or fireplaces can score energy savings with a double play using both the Morsø Zero Clearance Enclosure and the Morso 5660 wood-burning fireplace insert. The Morso 5660 Zero-Clearance Enclosure is designed to be framed into the home. This is a popular choice for homeowners looking to update their homes with the advanced technology of a Morso 5660 fireplace insert and class A chimney.

Demonstrate Sustainability Principles

2012-01-20T07:34:00.000-08:00

[photo caption: Craig Shankster, President at Morso US LLC, holds a Green Power Switch® plaque that certifies that 100% of the electricity used at the Morsø US distribution facility in Portland TN comes from renewable sources.]

Setting An Example Is Not The Main Means of Influencing Others; It Is The Only Means. Albert Einstein

Without a doubt, Morso wood stove owners (past, present, and future) do their homework. They research the leading wood stoves on the market. They read fireplace and wood stove reviews, blog posts, and home improvement magazines. They ask serious questions about performance, maintenance, quality, warranties and energy efficiency. They even comparative shop online and at hearth stores.

However, when it comes to evaluating which products and companies are considered “sustainable”, it gets tricky. What exactly does a company need to do to be deemed “sustainable”? If a wood stove demonstrates quality construction and energy efficiency, does that make it a sustainable product?

“Sustainability” is not a nuts and bolts comparison; it is a value that represents the stewardship actions a company and its products demonstrate to ensure the well being of the environment and world we share.

Respectfully, with over 158 years of practice and a documented track record of environmentally-responsible manufacturing processes, Morso can confidently say that all of our handcrafted cast iron products are indeed “sustainable”.

You judge for yourself.

Sustainability Check List

RECYCLED CONTENT

Every Morso wood stove and fireplace insert is constructed in high quality cast iron using 98% recycled material. Just think, your new Morso energy efficient wood stove might have once been a bicycle or a lamp post.

All packaging is made from 100% recycled material; Morsø packs products in cardboard and wood, not plastic or PVC.

All waste packaging and iron parts are also recycled. Other types of waste are separated into groups and go to a central waste center for additional recycling.

RENEWABLE ENERGY

At Morsø’s Denmark production facility 80% of the total energy we use in production comes from renewable sources:69% from Wind, water and sun energy, and 11% from waste, bio fuel & bio gas

The Morso US headquarters in Portland, Tennessee’s electricity is powered by 100% renewable energy, including bio fuel and wind, per agreement with their local energy supplier as part of the Green Power Switch program: 80% from wind power and 20% from biogas.

ENERGY CONSERVATION

Constant evaluation and conservation improvements have allowed production output to increase while continuing to hold energy use at the current level. Possibly the largest investment made in energy reduction has been in MANPOWER. Today all our stoves continue to be hand built and quality checked; this is also good for the local economy.

MAXIMIZED EFFICIENCY

Morso wood stoves and fireplace inserts have gone through major engineering advances to ensure that the combustion chambers burn more completely with low emissions. As a result, Morsø has improved the emission g/ pr. kg wood pr hour dramatically and measuring on OGC (tar) and CO have significantly improved.

The firebox is lined with Vermiculite, a material that offers superb insulation qualities allowing for secondary combustion to take place in the firebox. Vermiculite is resistant to temperatures up to 2120°f.

The window is made from transparent ceramic glass resistant to temperatures up to 1300°f

SUSTAINABLE WOOD ENERGY

Researchers estimate that, in total, wood may produce between three times and 10 times fewer greenhouse gas emissions per unit of heat than other energy sources. When the use of sustainably-harvested, properly processed and seasoned wood for energy displaces the use of fossil fuels, the result is a net reduction in greenhouse gas emissions.

Using a wood-burning Morso stove is a positive- renewable-fuel choice. Wood is a plentiful, renewable, non-fossil natural product and when used as fuel it is in effect ‘carbon-neutral’ meaning that the CO2 released when burning is being absorbed by the tree that has been replanted; in fact the same level of CO2 would have been emitted by a tree that had been left to rot naturally on the forest floor.

Dealer Profile: Albuquerque Patio and Hearth Co

2012-01-03T09:12:00.000-08:00

[Photo caption: The Patio and Hearth Co team includes: from left to right in photo Bill Esch, Cindy Esch, Robert Tecumseh, and (not in photo) Kip Wills

Bill Esch at Patio and Hearth Co has always been a fan of European design, not only in heating appliances, but in the world of architecture and automobile design. Which is why, he jumped on the opportunity to become a Morso dealer. Now Morso wood stoves hold the marquee spot in this family-owned Albuquerque, New Mexico retail establishment.

According to Esch, Morso is one of the finest examples of function and design in the industry. He predicts Morso will quickly grow to be their strongest wood stove product line. Patio and Hearth Co now has at least four Morso wood stove models on the floor at all times. Presently, the centerpiece display includes the 8188, B2, 6148, 2110, 3610, and the 5660 fireplace insert.

In fact, the very first wood stove seen on entering Patio and Hearth Co is the beautiful cast iron Morso 8188. Esch explains, “The Morso stoves and fireplace inserts create a lot interest, how could customers not comment on their fantastic design”. As it turns out a good number of customers who come in looking for hearth or chimney supplies are immediately attracted to the Morso displays and begin to think about updating their wood stove with a new high efficiency Morso wood stove.

When asked to share a key ingredient in their business success formula, Esch cites knowledge and patience. “Many of our customers came to us after shopping at our competitors and the feedback we hear is that they sought us out because no one else took the time to explain how wood stoves work.”

Patio and Hearth Co features only the highest quality products which are backed by knowledgeable staff, customer service, technical support, and manufacturers’ warranty. You can visit their 7,500 sq. ft. showroom at 11030 Menaul NE, Albuquerque, NM 87112. You can call Patio and Hearth Co at (505) 294-4430.

Good Tidings

2011-12-13T08:08:00.000-08:00

PASSIONATE TEAM WORK = STAYING POWER

As we look back over this economically challenging year, we are both relieved and pleased to find our Morso USA & North America glass quite full of good tidings that strengthen and empower the Morso brand and our extended network of retail hearth dealers.

To start, we have recently expanded our US family with the addition of sales representatives Rodger and Joe Holland from Holland & Hearth. This highly motivated father and son team cover Iowa, Wisconsin, the upper peninsula of Michigan, Minnesota, as well as North and South Dakota. What's more, six new dealers have joined the fold! Please join us in welcoming the following dealerships: Method Homes, Seattle WA, Patio and Hearth Co, Albuquerque NM, Rich's Portable Cabins, North Powder OR, Mountain Home Stove & Fireplace, Steamboat Springs CO, Abb Stove LLC, Salem OR, and American Home Fireplace & Patio, West Salem WI.

Another impressive accomplishment this year is the success of our Danish Dealer Trip. In August, thirty high-achieving dealers and sales representatives traveled to the Isle of Mors to experience what sets Morso apart - high quality standards, responsible green manufacturing practices, and dedicated craftspeople.

Last but not least, a recent HPBA hearth industry report revealed that unlike other wood stove manufacturers, Morso is holding strong and bucking a downward sales trend. This staying power can be attributed to many passionate people:

 Craftspeople in Denmark who build our high-performance cast iron Morso Energy Efficient Wood stoves.

 Dedicated dealers and sales representatives who bring Morso wood stoves to large and small communities all across the USA and in Canada.

 Our first-class TN-based customer service and management team.

 Loyal Morso wood stove owners who recommend Morso wood stoves to friends, family and clients, who blog about their warm experience, and share Morso wood stove tips via social media.

We are very grateful that our Danish-designed energy efficient wood stoves continue to be warmly received and look forward to continued success in 2012.

Happy New Year!

Hold the Key to Eco-Wise Wood Stove Efficiency

2011-12-07T12:29:00.000-08:00

What’s nice about a wood stove is that you can burn many kinds of naturally cut wood to take advantage of your local resources. However, your preferred wood choice must be not be too green, it has to be dry enough to be deemed well-seasoned, with a moisture content of 16-20%. To be precise you may want to purchase a digital moisture meter.

The key to wood burning success is planning. Before you strike a match, learn how to maximize heat output in an environmentally-friendly manner by watching this easy-to-follow wood quality educational video.

You should also schedule your wood delivery in advance to dry out during the warm summer months. If you are collecting fallen limbs and branches from your property, move them to a dry well ventilated location. Look up the required log length and size in your user manual before cutting, and split to a thickness of no more than 4”.

Be sure to stack and store your wood under a cover in an airy place for 9-18 months. Soft woods may actually take as little as one good hot summer to properly season, whereas harder woods, such as oak and maple, take longer.

Never, ever burn waste materials such as cardboard packaging, glossy magazines, or waste wood that has been painted or treated in some way. These wood by-products are likely to contain chemicals that are harmful.

All five Morsø educational videos are conveniently available on YouTube or Facebook.

Green Wise Bloggers Warm to Morso 7110

2011-11-23T10:57:00.000-08:00

[photo caption: Amy and Monty with their dog Jake in front of their radiant 7110 cast iron wood stove ]

This blog was written by new Morso 7110 owners Amy and Monty who gave us permission to publish their Metro to Mountain Journal review and emailed us a kind note "we love the stove."

Morso Stove
The Heat is On

Over the past few years, we have been dedicated to keeping our winter thermostat setting at sixty degrees. Now, that doesn't sound like it's very cool, but our friends who visit us know that they need to bring a jacket!
Well, no longer! This year for Thanksgiving we will be able to eat sans down jacket! We have our Morso Stove installed and heating the house.

A few years back we stopped by (n)habit's booth at Earth Day. They were a Morso dealer and displayed brochures on the Morso company. Earth Day was in the spring but we still remembered how cold the house felt. Amy led the research into the company. She wanted to buy from a green company and wanted a low emissions stove.

This fall we visited the (n)habit store and met Rachel and Edward. They led us through the stove buying process. After we had decided on the Morso company, we had to decide what type and style of stove to buy and then who was going to install it.

After pestering Rachel and Edward for a few weeks, we finally decided on the Morso 7110, a radiant stove that "offers Scandinavian Design with an American Twist!"

The installation was not quite that easy. The person Rachel and Edward originally recommended was injured and not taking any jobs. Edward searched and found Sweeps and Ladders for us. Tommy Nelms of Sweeps and Ladders is a fireman who does chimney work on the side. He came out and looked at the stove and chimney and gave us a reasonable and fair bid.

Patiently, we waited for the installation day. Then, there was heat! The installation was flawless and soon the living room was warm. Yes, we are happy.

Wednesdays are normally the Metro to Mountain gear review day. We don't really classify our new Morso Stove as gear but we thought it would interest some.

So, a few Morso Stove notes ...

* The Morso site had videos that answered many of our questions.
* We harvest our own wood. Our primary source is dead limbs or trees from the neighborhood.
* We enjoy the cutting and splitting process. It is a lot of work but the activity is healthy for us.
* Our stove fits perfectly on our hearth and perfectly framed by the fireplace opening.
* The stove uses only a small fraction of the wood that we used to burn in the fireplace.
* The ash pan makes it easy to clean the ashes from the stove.
It took us a couple of fires before we learned how to best build a starter fire.
* We have had to make adjustments on the cut size of the wood.
* We also bought the glass hearth plate to protect the floor in front of the stove, we love it!

Our thermostat is still set at 60 degrees. However, when we are using the stove, the temperature rises to the 70's.

A concern is that the kitchen and bathrooms (places with pipes) might need warming - the rooms are not close to the stove. We are monitoring the temperatures in those rooms.

Edward and Rachel from (n)habit were great to work with and offered us a lot of advice.

We were also very happy with Tommy and Beka from Sweeps and Ladders. We already have an inspection and cleaning scheduled for next fall.

Oh, and if you listen closely you might hear a round of cheers from our family and friends for finally buying a Morso Stove! The heat is on.

Happy Morso Stove trails

It's Now EASIER to Find Nearest Dealer

2011-10-24T11:04:00.000-07:00

If you haven’t visited Morsona.com lately, then you may not know about the newest “Where to Buy!” dealer lookup that uses sophisticated zip-code search programming. This new dealer locator feature is supported by sophisticated web software that gives you access to the nearest dealer to your location so that you can evaluate your favorite Morso cast iron wood stove up close and in person.

Live in an area without a dealer within a 75 mile driving distance? Morso has also incorporated an online shopping option just for you. After reviewing the large choose of wood stove sizes, models, and designs you can order direct from Morsona.com and have your new wood stove delivered right to your door.

While visiting one of the many authorized Morso wood stove dealers across the USA and Canada to buy your new or replacement wood stove is ideal, all USA homeowners, even in states without authorized Morso dealers, can now buy a new Morso wood stove with 10-year warranty against casting and production defects.

Unlike home accessories that you often times buy impulsively to refresh and accent your home decor, a wood stove purchase is a long term investment that requires research, comparison, and how-to instructions. Understanding this learning curve, Morso frequently enriches Morsona.com with new content, such as educational videos, good advice, digital brochures, product manuals, and even an interactive photo tool that allows you to see a wood stove in your home.

We invite you to visit Morsona.com today.

Vermont Dealer Earns Return Trip to Morso DK Factory

2011-10-11T08:26:00.000-07:00

Photo caption: Ray & Susan Plagge, owners of Montpelier Stove and Flag Works in Montpelier and Williston, VT, look on as a Morso DK employee demonstrates handcrafted wood stove construction.

Ray and Sue Plagge eagerly embarked on the Denmark dealer trip journey to, once again, partake in the ultimate hearth education adventure and fabulous Morso DK hospitality.

As returning guests, it seems that these Montpelier Stove & Flag owners have mastered the art of selling Morsø wood stoves, however this was not always the case.

As Ray recalls, they were at first reluctant to even carry the Morso line in their Montpelier and Williston retail stores because many of the stoves did not burn the standard 16” log. However, in time the persistent reps at Hearthlink hammered home the Morso benefits and now Montpelier Stove & Flag displays at least 9 different Morsø wood stoves and have achieved high enough sales levels to earn several Morso Denmark incentive trips.

While one might think the cold and woodsy green mountian location would make it easier to sell a Morso wood stove, Ray describes a more difficult sales environment that requires a patient sales approach, education, good consistent service, and great retail locations.

“In a cold state like Vermont where homeowners are acustomed to large wood stoves, we have to re-educate our customers so the discussion is not about the log size but the right stove for their particular situation”, explains Ray. “While many folks still want a large traditional stove that uses larger logs, we also serve plenty of bed and breakfast customers and home owners who recognize Morsø and like the selection.”

When asked what sets Montpelier Stove & Flag Works apart from other Vermont hearth dealerships, Ray confidentially states that his full-service Montpelier Stove & Flag Works store has been around since 1976 and good service gets noticed.

To learn more about Montpelier Stove & Flag Works vist www.stoveandflagworks.com

2011 Morso Dealer Trip: Ultimate Hearth Education Adventure

2011-09-26T13:30:00.000-07:00

On August 28th, 30 US and Canadian dealers, manufacturer representatives, and guests traveled to Denmark for an event-packed Danish Dealer Week excursion. Morsø has sponsored this Dealer Week promotion every couple of years as a sales incentive. It is also the ultimate hearth education adventure.

In past years, many dealer trip participants reported higher Morsø sales after returning from Denmark because the trip sparked passion and loyalty. Meeting the craftspeople and seeing the assembly process helps the dealers to better communicate the unique Morsø wood stove qualities - construction methods, skilled craftsmen, high efficiency standards, and wide-range of stove designs.

This year’s Dealer trip highlights included: three days in Copenhagen visiting Royal Palace (changing of the guard), Rosenburg Castle and enjoying a leisurely canal tour, followed by three eventful days on the beautiful Isle of Mors taking part in a factory tour, working on the production line, touring the island, and concluding with a fun company-wide Morsø summer party.

Pictured in the photo above are: Front Row L to R : Bo & Dawn Hilliard (Biltmore Stove, NC), Steve Vorhees & Melyssa Cowles (Santa Cruz Stoves, CA), Jacquie Shankster (Morso US) Lone Bak Atterman (Morso DK), Susan & Ray Plagge (Montpelier Stoves, VT). Brent Boucher (Hearth & Home Calgary, AB), Beth Urban (Rich's for the Home, WA). 2nd Row L to R : Desiree Sirois & Jeramiah Graham (Evergreen Home & Hearth, ME), Bob & Kandie Diskin (Viking Sewing & Spa, OR) Brian Richards & Margaret Lui (Canned Heat distributor, Canada) Keith & Linda Perriman (Northeat, AK), Ernest & Debra Bingham (Great American Chimney Fireplace Folks, WI), Sherry & Vince Woods (Homestead Stove Co, OR) Bob & Paula Williamson (American Chimney Sweeps, VT), John Sullivan (Energy Unlimited, MA), Adam King (Hearthlink Int, Distributor, NE), Troy Smith (Rich's for the home, WA) 3rd Row, R to L; Michael Henning (Complete Heat, NH), Bill Murphy (Ashleigh's Hearth & Home, NY), Roy Matthews (Complete Heat, NH), Craig Shankster (Morsø US)

To contact a near near you, use the easy dealer locator at Morsona.com

NY Times Features Clever Cube House Heated by Morso 6148 Freestanding Wood Stove

2011-09-06T07:13:00.000-07:00

Photo Caption: Home Designers Yumiko Foust Virant and Tom Virant with sons Wil and Andy

When it comes to good news the saying goes “it travels fast”. In our case, great news also travels long distances as a Morso friend in Denmark caught a glimpse of our Morso 6148 wood stove when reading the July 20th New York Times and sent us the Home & Garden feature - A House Built on Trust http://www.nytimes.com/2011/07/21/garden/in-virginia-a-house-built-on-trust-on-location.html -written by Karrie Jacobs.

In Jacob’s home design article she describes the vision, architecture and construction of a sweet Charlottesville, Virginia cube house owned by Alison Threatt. Completed last summer, the house was designed and built by Tom Virant at Virant Design Inc and his Architect wife Yumiko Foust Virant at Virant Architecture Inc.

While just seeing our 6148 wood stove stand tall in this clever designer cube house was certainly a source of pride, we were still curious to learn how this highly skilled design team decided that a freestanding Morso cast iron wood stove was the best choice.

Fortunately, Asheville, North Carolina- based General Contractor Tom Virant took time between new construction projects to graciously answer our questions:

What prompted you to include a wood stove in this house? Our good friend and client Alison Threatt spent time in Canada and knew she wanted a wood stove in her home. In addition, I personally use a wood stove and recommend them to other clients who appreciate fire as a design element and want energy efficient heating.

Why did you choose a Morso wood stove? Honestly, we evaluated several different wood stove brands and found that Morso was highly recommended and had a wide chose of small freestanding wood stove models within our price range.

Is the Morso 6148 used for supplemental heating in the Charlottesville house? It is actually the primary heating system for this open, two-story home with 1,000 square feet living space. Radiant floor heating on the first level and a mini split ductless air/heat system with heat recirculation fan supplement the stove to keep the entire house warm in the most energy efficient and sustainable way.

To learn more about Virant Design visit http://virantdesign.com/home.html

Historical Foundation Give Morso Energy Efficient Wood Stoves Strength

2011-08-17T07:41:00.000-07:00

The history of Morsø Jernstøberi dates all the way back to 1853, when business graduate, N. A. Christensen, started his own iron foundry on the Limfjord island of Mors in Denmark. In the first few years, the small handful of employees manufactured everything from barn windows and memorial crosses to cooking stoves, pots and pans.

However, N. A. Christensen wasn’t your typical business man. With his well-honed talent for good business and his many creative and forward-thinking ideas, he succeeded in turning Morso into a leading cast iron foundry. Towards the close of the century, Morso cast goods were well-known, especially the popular solid fuel wood stoves and wood burning cooking stoves which had now become the company’s most important product.

Royal warmth
At the turn of the 20th century, Morso began supplying wood burning heating systems to churches, schools and a number of public buildings, including the state railways and various ministries. And at the start of the 1900s, the popular imperial-style wood stoves found their way into the royal apartments at Amalienborg. In 1915, various wood stoves had already been supplied to the palaces at Amalienborg and to several other royal residences, and the company was therefore bestowed the prestigious title of Purveyor to His Majesty the King by King Christian X. Later, in 1969, the title was changed to By Appointments to the Royal Danish Court.

Always in front
When central heating and, therefore, radiators pushed solid fuel stove was out of fashion. Morso - once again- showed that it had its finger on the pulse, when the revolutionary open fireplace stove, the 1122, was launched. In so doing, Morsø opened up a completely new market and a completely new way of making life warmer, in two senses of the word.

Step by step, Morsø has led the way in wood stove design innovation and new ways of combining form and function; efficiency with beauty and comfort – and also in recent years with environmental awareness and respect. Today, Morso Energy Efficient Wood Stoves exports a wide choice of high performing wood stoves to 25 countries, irrespective of the climate – from northern Scandinavia to South Africa, from the USA and Canada to Australia and Japan.

Hearth & Home of Ithaca

2011-07-26T19:28:00.000-07:00

Photo caption: Here are a few of the Hearth & Home of Ithaca pros (left to right) Matt Slowey, Jay Felli, Julie Langenbacher, Jeff Loik and Al Gillis.

The blazing hot mid-summer heat does nothing to slow down the buzz at Hearth & Home of Ithaca. With only five years of ownership under his belt, owner Jay Felli has focused his abundant entrepreneurial energy to position this 30- year old full service chimney and hearth establishment as a leading Morso wood stove dealer in upstate New York.

Jay says, "When I purchased this business there was one or two Morso units scattered in the store. That was before our home design consultant Julie developed a passion for the Morsø line and we now have a dozen units on display."

Schooled in architectural design, Jay has a good understanding of home design trends and has assembled a dream team of factory-trained technicians to provide installation, maintenance, chimney cleaning and repair, including complete construction of masonry and metal chimneys. Sean Rice , Tim Reynolds, Charlie Fish and Bill Hewes handle any issues in the field. Al Gillis supports the entire staff with his vast knowledge of stoves, fireplaces and the various parts. He also has a unique knack for finding what is needed to maintain stoves that are long since out of manufacturing.

Hearth & Home of Ithaca’s sales force is also highly qualified. Julie Langenbacher brings interior design to the table and spends quality time with customers designing their hearth. Matt Slowey has the environmental science knowledge and pays particular attention to developments in fuels and efficiency.

Being in top form is especially important in Ithaca, home to Cornell University, an Ivy League school of over 20,000 students, and Ithaca College. This academic hub houses highly-educate consumers who do their homework and want the best products, services, and buying experience. To edge out the competition, Felli and his team need to bring on their “A” game every day, year round.

To keep things fresh the Hearth & Home of Ithaca team are presently working on new first floor displays, organizing summer cooking classes and a Fall open house scheduled for the last weekend in September, and constructing a class-A chimney to vent a soon-to-be installed Monica Ritterband 7644 wood stove. That’s in addition to a fully booked schedule of summer installations, chimney cleaning and repair appointments.

Fortunately, the days are long this time of year so that Felli can whittle down his to-do list to enjoy a second well-earned Morso Dealer Denmark trip come August.

You can always visit Hearth & Home of Ithaca online http://www.hearthhome.com/ or stop by their store on 726 West Court Street, Ithaca, NY 14850-3296.

Today is a Good Day to Start Your Wood Stove Checklist

2011-07-07T10:11:00.000-07:00

About now jumping into a cool lake, stream, or foaming surf is more likely to be top of mind, than ones chore list. Nonetheless, there are certain home improvement tasks that can be accomplished in a breeze.

First, if you own a wood stove and have not yet had your stove professionally cleaned, call your local hearth dealer or chimney cleaning company to schedule this important wood stove maintenance appointment today. Also, take stock of your wood pile. Do you have enough dry wood fuel to last the 2011—2012 cold season? If not, order soon to avoid waits come the chill.

Also, if you really want to sit back for a while, consider watching one or more of the five online Morsø educational videos that are available at http://www.morsona.com , or YouTube. These videos are intended to encourage new or long-time wood stove owners to fully realize the renewable benefits of local wood energy in a responsible environmentally respectful manner, without beginner missteps or old-school methods.

Ø Choosing The Right Stove For Your Home.
Ø Installing Your Stove Correctly
Ø Wood & Storage
Ø Operating Your Stove Correctly.
Ø Stove Maintenance

Lastly and most importantly, we want to thank you for reading this Morso Energy Efficient Wood Stove blog. Please visit often and pass along the information you find valuable.

Versatile 3610 a North American Favorite

2011-06-24T08:18:00.000-07:00

A beautifully designed stove with clean lines, the Morsø 3610 wood stove was developed specifically for the North American market. The largest wood stove in the Morsø collection, the 3610 puts out 60,000 Btu and heats areas up to 2,400 sq ft.

The Morsø 3610 radiant wood stove is ideal for rooms with cathedral ceilings that require a radiant heater for effective and efficient heating. In addition, this stove’s large double doors make it perfect for heating large rooms.

Installation is versatile with a reversible 6” flue collar, standard rear and bottom heat shields, and an optional outside air kit.

For additional flexibility, wood can be loaded into a Morsø 3610 wood stove from the front doors or through the easy-access side door. The large firebox accepts up to 24” logs and a specifically designed air channel helps burn the fuel as completely and efficiently as possible. The Morsø 3610 wood stove has two ash pans for convenient ash removal without manually shoveling out the ashes from the firebox.

To see Morso 3610 wood stove technical and installation details click here

Wood Stove Legacy Burns Clean at Tierra Wood Stoves in Taos, New Mexico

2011-06-10T08:08:00.000-07:00

Located in the historic Southwest art colony of Taos, New Mexico, Tierra Wood Stoves sustains an uncompromising 30-year journey to sell the best - clean burning –stoves available.

When discussing stoves with founder and long-time operator Bob Bishop, you have no doubt that this hearth industry maverick has walked the walk and scoured the globe for the very best stoves. Accompanied by his son Jonah and sales extraordinaire Della, Tierra Wood Stoves has ridden the retail hearth store peaks and valleys with precision and keen determination.

Positioned at elevation: 6,952 ft, the town of Taos - pronounced taus - is located near the Native American Taos Pueblo village where burning abundant local wood dates back 800 years. Unlike other regions where hearth dealers need to sell the benefits of wood stove energy, customers seek out Tierra Wood Stoves because they want the very best wood stove.

While Tierra Wood Stoves sells many different products and brands, they have chosen to burn the Morso 3610 and display 10-12 Morsø wood stoves to demonstrate the wide range of Morsø stove sizes and styles.

You can visit Tierra Wood Stoves at 1519 Paseo Del Pueblo Sur
Taos, NM 87571or telephone 575-758-9880.

Morso Wood Stoves Carries Forward Quality, Efficiency and Design for over 157 Years

2011-05-27T12:04:00.000-07:00

Morso Wood Stoves Carries Forward Quality, Efficiency and Design for over 157 Years

Morso has a long and regal history of providing warmth, style and comfort for people all around the world. No matter the size of the room or design preference, whether it is traditional, classic or contemporary, there is a cast-iron wood stove or fireplace insert right for every home.

The secret to our success is that Morso’s products not only provide charm, they are also energy efficient. So not only can homeowners improve the decor of their home by installing a Morso stove or fireplace insert, they reduce fossil fuel use by using local sustainable wood energy.

Morso Energy Efficient Wood Stoves is the only Danish stove manufacturer that offers a 10-year warranty against casting and production defects. They also guarantee spare parts for a model for at least 10 years after a model is discontinued.

In addition, Morso wood stoves have the highest possible efficiency standards and carry the Nordic Swan Eco-label, which rewards only those companies that are actively reducing their “environmental footprint.” All Morso U.S. wood stoves and fireplace inserts are qualified for the IRS consumer tax credit that requires at least 75%-efficiency.

Our wood burning stoves and fireplace inserts are also considered a renewable energy source accepted by green living and sustainable building advocates. To see a Morso in your home upload a photo to http://www.morsoe.com/Default.aspx?ID=1726

Green Store Owner Cozies Up to Energy Efficient Morso 3112 Wood Heat

2011-05-09T10:31:00.000-07:00

Photo Caption: Jennifer Casale relied on her Morso 3112 wood stove last winter after a spring flood sidelined her primary heating system.

Jennifer Casale is an environmental consultant, Founder & CEO of Nashville-based retail business The Green Wagon, LLC, and a very proud owner of a Morso 3112 cast iron wood stove. Living green is a passion that she lives and shares, starting with her very own “green wagon”, a1982 station wagon that runs on waste veggie oil.

While Casale bought her 3112 wood stove for the obvious environmental reasons, she didn’t intend it as a primary heating source. However, nature intervened in the spring of 2010 when a flood completely destroyed the AC/heating ductwork in her farmhouse.

“When I bought the Morso wood stove, I had no idea how much I would have to depend on it the next winter,” explains Casale. “As my only source of heat, my Morso 3112 stove kept me warm all winter! I'm in love!”

Casale point out that while she has chosen to fully immerse herself into the environmentally-caring green living lifestyle which includes heating my home with a Morso wood stove and driving a car that smells like French fries, everyone can take incremental steps to improve the environment such as shopping at local greens stores and reducing their fossil fuel use by using an energy efficient wood stove that burns local seasoned wood.

About The Green Wagon:
Described as a green general store, The Green Wagon in East Nashville stocks only environmentally-friendly products. About 70% of what the brick & mortar store carries is made in Tennessee. Buying local green products not only supports local producers, but also reduces the carbon footprint of the products.

In addition, all of The Green Wagon products will soon be available online. Once opened the online shop – http://thegreenwagon.com/ - will be send online orders directly from the producer to the customer, cutting out any unnecessary shipping.

Honor Earth Day with Green Living Actions

2011-04-15T08:44:00.000-07:00

Photo Caption:The Morso Team stands in front a modern geodesic dome exhibit that was created to demonstrate the company's “Thinking Green” mission.

Forty-one years after the very first April 22nd Earth Day, environmental concerns continue to surface while at the same time conservation initiatives that support recycling, renewable energy, and sustainable living have gained worldwide acceptance.

While it now seems easy to embrace household recycling because in many cities and towns collection is now nearby or even at the curb, other green action such as renewable alternative energy solutions are slowly gaining traction as homeowners are more willingly investing in energy efficient home improvement projects that will save money over time.

This wise big picture approach to conservation and sustainable living practices is shared by Morso Energy Efficient Wood Stoves. Long ago, we made a decision to always consider the environment and continually challenge ourselves to innovate environmentally-responsible combustion technology and handcrafted high-quality cast iron products, using 98% recycled material.

Today, in honor of Earth Day, we challenge you to come up with your own Green Action Check List so that we are all working together to protect our Mother Earth.

Below is our Green Action Check List:

• Energy Conservation: Morsø has successfully maintained energy consumption at the same level for many years, even though stove production has experienced significant growth.
• Utilize Recycled Materials: Morsø’s manufactures high-quality cast iron products using 98% recycled material. Just think, your new Morso wood stove might have once been a bicycle, or a lamp post.
• Use Renewable Energy: At Morsø’s Denmark production facility 80 % of the energy consumed comes from renewable sources, such as wind and Bio gas. In addition, the Morsø US headquarters in Portland, Tennessee is powered by 100% renewable energy, including bio fuel and wind, per agreement with their local energy supplier.
• Minimized Environmental Impact: For the last 8-10 years, Morsø stoves have gone through major engineering advances concerning the combustion chambers to burn more completely with low emissions. Today 90% of our US imported stoves are approved by the strict Washington State regulations, in addition to EPA.
• Generate Renewable Energy: Researchers estimate that, in total, wood may produce between three times and 10 times fewer greenhouse gas emissions per unit of heat than other energy sources. When the use of sustainably-harvested, properly processed and seasoned wood for energy displaces the use of fossil fuels, the result is a net reduction in greenhouse gas emissions.

Dynamic New Ownership Rejuvenates Portland, Oregon Dealership

2011-03-28T09:15:00.000-07:00

Photo: Sherry Woods owner of Homestead Stove Company

Homestead Stove Company [www.homesteadstove.com] in Portland, Oregon has been selling beautiful heat since 1977, and is now in the midst of exciting changes. Coming off a banner 2010 sales year, this thriving wood stove and English fireplace business was acquired in February by Sherry Woods, a trusted employee and friend to long-time owners Carl and Gail English.

With a passion to carry on the beautiful heat mission that makes customers feel good and equipped with 20 years retail hearth experience, Woods is ready to take this flourishing business to the next level.

Understanding that 95% of her new customer-base has researched wood stoves on the internet, Woods has set the wheels in motion for a website upgrade and social media presence. While her virtual store gets remodeled the retail location is chock full of Morso wood stoves so that these web savvy explorers can see, touch and compare. Woods explains, “We display practically every Morso wood stove available to give our customers face-time with a wide choice of stove sizes and styles”.

A definite advantage of doing business in one of the nation’s greenest cities is that her customers highly value energy conservation and as a result Morso wood stoves and fireplace inserts are top sellers. “Many of my customers are looking for a small stove to fit into 100 year old historic homes or to supplement the primary furnace with wood zone heating”, notes Woods. “The Morso 1410 and 1440 squirrel stoves are very popular here, along with the 6100-series stoves.”

Since taking the helm, after working at Homestead Stove Company for three years, Woods is charting an ambitious course that includes reaching out to the areas business community through membership in civic organizations and networking activities, in addition to jumping into the online social media mix with a Facebook page and likely a blog. Woods also plans to promote her business and products at fairs and home improvement events.

We congratulate and welcome Sherry Woods to our extended Morso dealer family, and look forward to continuing success at the Homestead Stove Company.

Tax Credit Extension Gives an Extra Green $$ Incentive to Purchase a New Morso Wood Stove

2011-03-09T09:32:00.000-08:00

With our US wood stove and fireplace insert models qualified for the IRS consumer tax credit, Morso Energy Efficient Wood Stoves, along with our large network of authorized dealers, certainly welcome the Federal Bio-Mass Tax Credit extension that provides a 10% tax credit up to $300 for the purchase of a new biomass heating appliance in 2011.

This tax credit extension was part of the $858 billion tax package that President Obama signed into law on Friday, December 17. By extending this tax credit, Congress signaled its support of the renewable fuel industry.

The 2011 Federal Bio-Mass Tax Credit now includes a 10% consumer tax credit (up to $300) for the purchase of 75%-efficient bio-mass burning stoves (i.e. energy efficient Morso wood stoves or fireplace inserts).

To qualify for the tax credit the following criteria needs to be met:

• The credit is for biomass heating appliances, including wood stoves, pellet stoves, pellet inserts, and wood-burning fireplace inserts.
• The appliance must be installed in an existing primary residence, not a new house or rental property.
• The stove or insert must have a minimum efficiency rating of 75% as certified by the manufacturer. All US Morso Energy Efficient Wood Stove models qualify.
• The appliance must be an EPA approved biomass stove. All Morso wood stoves are approved by the EPA.

While this Tax Credit can be applied to the purchase of a wood stove or fireplace insert, installation costs are no longer allowed. It is recommended that homeowners keep the manufacturer’s certificate and invoice from the installer to give to their accountant and keep for their records.

Fluctuating Heating Oil Costs Propel Wood Stove Zone Heating

2011-03-02T12:49:00.000-08:00

Europeans have traditionally used two or three home heating sources, while Americans opted for a single source heat. In response to renewed interest in sustainable energy, energy-efficiency tax incentives, and concerns related to increasing home heating oil costs, growing numbers of US and Canadian homeowners are adding high performance zone heating wood stoves to their primary and secondary homes.

This warming home-design trend can be seen in leading shelter and lifestyle magazine features with glowing Morso wood stoves - which are designed specifically as a secondary zone heating source to heat 800 to 1,400 ft” areas- photographed in historic farmhouses, modern seaside escapes, and cozy family homes across the nation and world.

No doubt, where one lives or retreats significantly influences the size and model of their stove or fireplace insert. Heating a 1000sq ft space in Maine is very different than heating a similar area in Texas or Georgia. Nevertheless, the house warming improvements and saving are what count. Wood stove owners who have selected a stove for zone heating, typically realize an energy cost savings of 20 -30%.

To determine the energy savings a hearth product can provide use the HPBA fuel efficiency calculator- click here

Morso 5660 Fireplace Inserts Deliver Real Warmth with Beauty

2011-02-10T15:05:00.000-08:00

The hearth makeover trend is in full force with new and long-time homeowners looking to optimize the heat potential of their fireplace without losing the naturally beautiful view of the flames. As a result, dealers nationwide are reporting that the Morso 5660 fireplace insert has become a very popular – in-demand- wood stove option for homeowners looking to update their inefficient open fireplaces or replace an out-dated wood stove with an advanced energy efficient wood stove fireplace insert.

Rustic yet elegant, this mighty wood-burning fireplace can heat an area up to 2000 square feet. House-warming features include a convection system which ensures optimum heat distribution in the room, large combustion chamber that can take logs of up to 20”, and an outer ribbed to increase its surface area thereby increasing the effectiveness of natural hot convection.

Also, to avoid leaving homes without built-in fireplaces out in the cold, Morso offers the Morso Zero-Clearance Enclosure. Sold separately from the 5660 fireplace inserts and requiring the installation of a class A chimney, the Morso Zero Clearance Enclosure is available in two versions and is designed, tested, and approved for use solely with the Morsø 5660 Std & 5660 NA fireplace Insert models.

Design and function dovetail seamlessly in Morso’s 5660 fireplace wood stove inserts. To learn more about these high performing wood stove fireplace inserts visit www.morsona.com

Memorable Morso Wood Stove Moments

2011-01-19T05:55:00.000-08:00

Photo caption:
This charming picture of a Morso 3450 wood stove with natural soapstone sides was taken in the Eisler home in New Hampshire.

“THANK YOU! We purchased a Morso 3450 with the soapstone sides last fall and have used it everyday. We are heating a 2800 sq. ft. home with it. We keep the gas heat thermometer set at 55°F and it just doesn't come on. It is the center of our home, lovely to look at, wonderful to watch, and like a warm hug constantly......” Susan Eisler, New Hampshire

As you can see from the warm note above, a Morso wood stove shares more than just heat. Like Susan, many Morso stove owners find themselves describing their favorite cast-iron stove like a good friend, a trusted source of comfort that is loved for its sound, look, and warmth.

There are also specific features that attract and inspire Morso owners. For some it’s the original design, others like the wood stove’s green-friendly impact and the fact that they are created from 98% recycled cast iron. However, with out a doubt, most owners love to talk about the efficiency and heat output of their Morso cast-iron wood stove and the pleasurable experience that it brings to their home, cottage or camp.

About the Morso 3400-series
We designed the 3400-series cast iron wood stoves together with the well-known English design company, Queensbury Hunt Levien, retaining the classic Morso lines and stylish look, while also integrating an advanced combustion system. The wide door with large stove lass provides a wonderful view of the flames, helping to create both mood and heat in the home. The stove is available with smooth convention panels or beautiful natural soapstone.

Thinking Green 2011

2011-01-10T07:21:00.000-08:00

In this new year with glowing possibility, Morso Energy Efficient Wood Stoves will carry on its tradition to handcraft high-quality cast iron products using 98% recycled material, while also working to surpass strict environmental standards and improving efficiencies with conservation-driven actions.

Thinking Green MISSION
With everything we do- from manufacture to delivery- we consider
our environment and new ways in which we can further
carry out recycling, conservation, and sustainable practices.

Dealer Profile

2010-12-27T09:15:00.000-08:00

“Another GOOD Year…Steady, Reliable Sales….we’re anticipating a 15% increase in wood stove sales over last year”, these positive comments are not wishes they are based on real business results at Rocky Mountain Stove & Fireplace in Lakewood, Colorado.

Founded in1989, Rocky Mountain Stove & Fireplace was acquired in 1999 by long-time employee Ryan Carpenter and expanded over the years to display the largest selection of stoves, fireplaces and barbecues in the Denver Metro Area. Over 23 Morso wood stoves are available, as they have become a popular contemporary wood stove choice, as well as a green living favorite. Stoves have been give center stage, as opposed to signage as Carpenter wants to create a living-room environment the radiates warmth.

When asked what factors contribute to his business’ continual growth and increased profitability, Carpenter attributes this positive momentum to his company’s outstanding repeat customer base and a solid referral network: “We highly value our long term customer relationships and always deliver on price and service.”

While Carpenter does some advertising online and in print, along with monthly SEO (Search Engine Optimization), he has tracked primary sales generation to existing relationships. Moreover, emails have become the preferred method of communication for customer relations and an easy way for sales contacts to develop a connection to new store visitors and professionals.

Also, this dealer’s website - rockymountainstove.com – serves as an online showplace with detailed product descriptions, specifications, and images. The ongoing SEO investment has secured top ranking and access to a wide-reaching customer base. In addition, Rocky Mountain Stove & Fireplace is now experimenting with social media communications that include a News Blog, Green Living wood burning stoves Blog, and even Facebook Fan page.

Carpenter believes that consistency, top-notch customer service, and long-term customer contact are the essential ingredients to his retail success

Texas Tech University Sustainable Cabin

2010-12-14T13:56:00.000-08:00

The above images are from Texas Tech's Sustainable Cabin Gains Recognition in Architectural Publications video.

This video shows the Texas Tech University sustainable cabin, designed and built by architect students, to serve as a green research design laboratory at the The Pease River Foundation in Crowell, TX. In support of this green living experiential learning project Morso contributed the energy efficient 3142 wood stove, made from high grade cast-iron using 98% recycled material.

Click here to watch the video.
http://www.youtube.com/watch?v=4Pz5PGaxZXY

Green “ In the News” Stories with Morso Wood Stoves

2010-12-06T10:07:00.000-08:00

The above image link is at Dwell .com.. The published photo can be seen in the Dwell Magazine Dec/Jan 2010 page 72.

Admiring beautifully designed homes and cottages filled with thoughtful home decorating treasures online or in favorite magazines is a leisure pastime enjoyed by millions, including us. Especially when we turn a page or pull up a blog article and discover one of our very own Morso wood stoves in brilliant color.

This “oh so sweet” moment happened recently when we read two incredible green design stories on opposite coasts. While admiring the amazing photography we spied two of our energy efficient wood stove models. Follow the links below so that you too can enjoy these green leader home design stories.

6148: InHabit

2B: Dwell

Also, in addition to sharing these green news stories we also want to remind you that Morso actively supports sustainable building and living. As members, we support the great work taking place at the US Green Build Council .

We are also part of the Green Thinker Network

Accessorize Your Morso Wood Stove with Original Hearth Accents & Tools

2010-11-16T09:04:00.000-08:00

Whether ablaze or waiting ready the Morso wood stoves and fireplace inserts are impressively beautiful. Nevertheless, they need not stand alone. With original accessories you can surround yourself with artistically inspired, yet highly durable and functional, Morso cast iron hearth tools.

The Morso fireside accessory collection includes tea kettles, trivet, log holder, and fire tool sets. There are also - can’t do without –necessities, such as our canvas wood carrier, leather glove, flue gas thermometer, wood moisture meter, and maintenance products.

According to Danish Art Icon Monica Ritterband, “Every hearth and home should be functional yet full of humor”. We couldn’t agree more and a whimsical outcome of our winning creative collaboration with Monica Ritterband is a delightful line of warm playful FEET hearth accessories.

If you are drawn to multi-use accents, you’re sure to enjoy our trivet and humidifier kettles. You’ll have a nice hot tea kettle awaiting hearthside when your family or guests come in from the cold.

During the Season of Giving, add original Morso accessories to your gift list. A Monica Ritterband designed FEET log holder or FEET Tool Set will shine near every wood stove and your gift will become an all-time favorite.

You can purchase these eye-catching cast iron hearth accessories at a Morso dealer near you. click here

To see Morso accessories online, visit www.morsona.com

Your Green Living Wood Stove Check List

2010-10-29T13:01:00.001-07:00

Buying a wood stove is much like buying furniture. As you search online or visit retail hearth and fireplace dealers you find a wide choice of wood stoves, including antique, traditional, classic and modern. While narrowing down your list of favorite designs and styles, you also want to consider the environment.
In addition to researching the right size, heating capacity and look of your wood stove, compare the green qualities of each stove.

Here are five eco-wise tips:

1. Similar to grocery shopping, seek out the equivalent of an “Organic Section” in your local fireplace store to compare eco-wise content among the preferred green-savvy stoves.

2. Look for an eco-friendly seal and a recycled ingredients label that lists the many ways that a stove manufacturer has gone the extra mile to produce the highest quality and most energy efficient wood stove, possible.

3. Only consider approved wood stoves equipped with a non-catalytic combustion system that exceeds EPA standards and are currently tax credit qualified, until December 31, 2010..

4. Download educational videos that demonstrate how to fully realize the renewable benefits of local wood energy, without beginner missteps or old-school methods. There are five free videos that teach how to choose, install, operate, maintain, and fuel your wood stove that are available on http://www.morsona.com, Facebook, and YouTube.

5. Review stove manufacturers’ literature and web sites to learn more about the company’s recycling, clean-burning technology and company-wide conservation practices.

Also, if you are thinking about buying a second-hand wood stove or using a hand-me-down family wood stove, you should know that a 10-year old or older stove might not measure up to today’s EPA standards, which means it’s time to invest in a new high-performance wood stove. This simple change can minimize your carbon footprint, reduce fossil fuel use, lower your heating costs and even enhance your home value.

Morso 5660 and 7644 Share Wall Street Journal Spotlight

2010-10-21T08:13:00.000-07:00

Here is a nice Morso testimonial from the October 19th Wall Street Journal article "Drafty Fireplaces Meet Their Match" By GWENDOLYN BOUNDS:

Andrew Weiss took advantage of the credit this spring when he and his partner Marc Osterweil installed a modern wood-burning stove insert from Danish manufacturer Morso into their 105-year-old home's fireplace. "At first we loved it," Mr. Weiss says of the old fireplace. But as fuel costs rose, "I began to wish it were a source of heat versus a source of expense."

Learn more about the Morso 5660 fireplace insert click here

To read complete WSJ article or view slide show click here

Wood Stove Tax Credit Expires December 31st

2010-10-21T07:54:00.001-07:00

The Federal Tax Credits for Consumer Energy Efficiency is slated to expire on December 31, 2010. Fortunately, last minute tax credit shoppers will find a large selection of Morsø’s tradition to contemporary cast-iron stoves that meet or even exceed the thermal efficiency rating of at least 75%.

Not surprising, many homeowners who are eager to add an energy efficient wood stove are heeding the deadline warning and visiting authorized Morso dealers to purchase a qualified wood-burning Morsø stove to save $1500, before it is too late.

To qualify for this credit, the Internal Revenue Service (IRS) issued the following qualifications:

➢ To be considered, a stove must use the burning of biomass fuel to heat a dwelling unit or to heat water for use in such a dwelling unit, and have a thermal efficiency rating of at least 75% as measured using a lower heating value.

➢ Installation is covered, as long as it is a requirement for the stove’s proper and safe functioning.

➢ This consumer tax credit is 30% (up to $1500) for the purchase and installation of a 75% efficient stove, and is available until December 31, 2010.

➢ The tax credit is an aggregate, i.e., the total $1500 can include other energy efficient items. For instance, if a consumer claims $900 on a new stove, then he will have $600 to purchase additional energy saving products in the same tax year.

➢ If a taxpayer uses the entire $1500 tax credit on a competing product then they cannot use it for a biomass stove in that same tax year.

➢ This credit applies only to existing principle residences.

➢ Manufacturers must provide a certificate of qualification for each product.

➢ Taxpayers must retain the certification statement for tax record-keeping purposes, but the certification is not required to be attached to the tax return;

Whether you’re motivated by the green living benefits of naturally warm wood energy, flame-side ambience, or fall in love with a particular cast-iron wood stove style, this is the right time to buy a new high performance wood stove. Lowering energy costs, supporting local businesses, and taking advantage of a $1500 tax credit, are all great reasons to buy a Morso wood stove today.

Dealer Profile

2010-10-07T14:55:00.000-07:00

Rich’s for the Home President Larry Chapman started his wood stove business in 1979 after receiving an encouraging business tip from his sister Ann. Thirty-one years later, his tiny wood stove shop has grown into five Seattle-metro stores selling woodstoves, hot tubs and outdoor furniture. Along the way, his wife Marianne, son Jon and daughter Jennifer became a big part of this thriving family business.

Now in there third season as a Morsø dealer Rich’s for the Home has both a newcomer’s brand perspective, as well as a seasoned hearth dealer experience. To learn more about this dealers wood stove marketing and promotions we talked with son Jon Chapman, who leads corporate operations.

Q: Describe your experience with the Morsø brand?
A: Three years ago we started with four Morsø stoves on display and have now increased inventory to over a dozen different models. We have been pleased with the Morsø sales and continue to have high expectations. In fact, last year we sold out of the 5660 fireplace insert due to high word-of-mouth referrals. This year we built the insert into displays at every location.

Q: How has the economy affected your business?
A: Fortunately, our wood stoves sales have been strong last year and again this year which has balanced out a decline in some of the other product lines. However, the economy has changed the way we market and promote our five locations and brands. We have eliminated some long-standing traditional advertising, such as the Yellow Pages, while ramping up e-mail and internet promotions.

Q: How are you using the internet to market your business.
A: We have a website, blog, and Facebook Fan page. In addition we use Twitter, banner ads, and pay-per-click advertising to increase brand awareness and advertise special offers.

Q: What advertising program do you currently have running? To increase Morsø brand awareness we have been running a TV spot for the last few weeks. I firmly believe that wood stoves are a must-see item so I opted for TV as opposed to radio. Also, in support our TV campaign Morsø US secured a wood stove feature and brand advertising in the September/October Northwest Living Magazine. Additionally, we are planning another “Last Chance for Fair Pricing” promotion, along with ongoing e-mail and internet campaigns.

A: We are also exhibiting 13 Morsø stoves in our 40’ x 80’ booth at the state fair this month. The Puyallup Fair is the largest single attraction held annually in the state of Washington, and ranks in the top ten largest fairs in the US. Over 1.3 million people will be attending this event.

Homeowners Warm up to Renewable Wood Zone Heating

2010-09-22T13:22:00.000-07:00

Zone heating can add up to real savings, particularly in large homes where fuel costs can be quite expensive. While it may seem like a challenge to heat a home in a cost-effective manner, the right Morsø wood stove in your prime living space can vastly improve your home center (no more hats or mittens rule, before turning up the thermostat).
Morsø wood stoves are designed specifically as a secondary zone heating source to keep the most used rooms cozy and warm, while lowering overall fuel costs. Wood stove owners who have selected a stove for zone heating, typically realize an energy cost savings of 20 -30%.
Calculate your future savings with the HPBA fuel-efficiency calculator

Hands-On Learning Gives Morsø Dealers the Inside Advantage

2010-09-07T12:07:00.001-07:00

In the showroom where wood stoves blaze, it’s certainly not easy to show the inside stove components when comparing quality and durability. Dealers who know a product from inside out have a clear sales advantage. Which is exactly why, Morsø invites their most motivated dealers and sales representatives to Denmark.

The common saying “seeing is believing”, rings true when it comes to Morsø. While most dealers certainly educate themselves, not too many can say they actually say they learned first hand from a wood stove craftsman.

John King of Hearthlink International, VT led a dealer trip last year. He explains the value of this type of dealer eduction:
“Morsø does a fantastic job organizing, entertaining, and demonstrating to dealers the quality differences that make their cast-iron wood stoves unique. We worked with craftsmen, toured historic farmhouses with turn-of-the century Morsø wood stoves, and really got to know the product, from the inside out”.

Morsø encourages Dealers to participate in Dealer Week promotions as a sales incentive and ultimate hearth education adventure. “Our dealers who visit Denmark walk away with a better understanding and respect for the Morsø tradition, quality and efficiency standards, and wide-range of stove designs,” explains Morso USA President Craig Shankster.

John Sullivan, Owner of Energy Unlimited of NE in Wayland, MA was a return visitor to Denmark. He describes his experience on the dealer trip: “ “It was really great to return, I was impressed that my input in regard to how products are received in the US and future product ideas was invited and appreciated.”

Lauri Kennedy who operates the family-owned Cracker Mill Hearth & Emporium in Shokan, NY with her husband Sean and parents, Jerry and Janet Wemple, found that visiting the Morsø factory, learning about the company’s history, and meeting the staff served to strengthen confidence in the Morsø brand: “Touring the factory and seeing first-hand the care and commitment that goes into making each unit deepened the pride we have in representing the Morsø brand here in the United States.”

New Morsø Educational Videos

2010-08-25T11:04:00.000-07:00

When it comes to the environment, even the newest cutting-edge wood stove needs its operator’s assistance to achieve energy-efficient, smoke-free performance. That is exactly why, Morsø has produced five - easy-to-follow - educational videos that teach novices and experienced wood stove operators the eco-wise in’s and out’s of wood stove selection, installation, lighting, maintenance, as well as wood fuel quality, seasoning, and storage.

Morsø is freely distributing these green-smart videos to teach owners and future wood stove buyers “how to” fully realize the renewable benefits of local wood energy in a responsible environmentally respectful manner, without beginner missteps or old-school methods.

View these videos on our Facebook page & remember to visit our new website, launching in September!

Well-designed classic with beautiful curves

2010-08-11T10:18:00.000-07:00

The Morsø 6100-series are simple in design, yet timeless in style. Comprising of four models - 6140 on low base, 6143 oval pillar, 6148 sculptural pedestal, and poised 6170 wall-mounted - these high performing, elegantly-designed wood stoves heat up to 1000 ft”.

Tax credit qualified, the Morsø 6100-series, constructed with high quality 98% recycled cast iron, offers low emissions (4.1 grams/hr) and an outside-air capability makes the 6100 compliant with Washington State requirements. The maximum heat output is 30,000 BTUs/hr.

Morso Dealer Profile

2010-07-26T07:00:00.000-07:00

Superior Saw in Mason, Michigan, is unique in that it is both a hearth retailer and a supplier of tree and arbor products. Owner Brian Cady prefers a hand’s on approach to demonstrating wood stove operations, and that also includes cutting, splitting, and stacking all of the wood he burns in his 5400 sq ft saw and stove shop. Cady even learned about the Morso quality difference by assembling a stove and touring the factory, when he and his wife Jennifer visited Denmark last as part of the August Dealer Trip promotion.

To give his customers a better feel for the heat output and log size requirements, he has chosen to burn the 8150 and 8147 stoves, and uses an unlit installed 2B classic to attract attention near the door. Cady estimates that he stocks almost half of Morso’s US product line. While Superior Saw has a steady steam of business year round, there has been a pleasant up tick in Morsø stove sales lately from more affluent customers in neighboring communities.

Visit Superior Saw at: http://www.superiorsaws.com/

Texas Tech Students Install Morso 3142 in Green Research & Design Sustainable Cabin

2010-07-20T09:28:00.000-07:00

The College of Architecture at Texas Tech University has successfully installed their student-built sustainable cabin - complete with a Morsø 3142 wood stove - on the grounds of the Pease River Foundation in Crowell, TX. This project involved the construction of a prefabricated self-sustaining cabin to be used as a laboratory to test and quantify sustainable architectural concepts, and to help future architects make key design decisions.

Even Paradise needs to keep warm!

2010-06-16T10:59:00.000-07:00

Located in Hilo, Hawaii, a coastal town on the Island of Hawaii (sometimes called the Big Island), The Fireplace and Home Center is proudly celebrating their 30th anniversary. For owners Sally and Jeffrey Mermel, it was a simple request back in 1979 that sparked the beginning of their successful hearth business - Sally wanted a fireplace. Jeffrey explains, “To get Sally to move to Volcano from Hilo and marry me, she said my house would need a fireplace, so I ordered one for the house and one to sell in my gift shop.”

Today, three decades later in a storefront next to their Most Irresistible gift shop, the Mermel’s are passionately touting the cozy, warm virtues of beautiful Morsø stoves. We congratulate and applaud the Mermel’s on their long-time business and marriage success, and view them as wonderful role models for the new generation of Morsø hearth dealers and green supply retailers who are just starting out and looking forward.

Compact, Modern 3100- series Ideal Zone Heating Solution

2010-06-01T07:00:00.000-07:00

The charming Morsø 3100-series incorporates all the best features associated with the Morsø brand; high quality, timeless style and high fuel efficiency. Compact in size the 3100-series is ideal for small space and zone heating applications, its even mobile home approved. Available in a choice of convection – smooth sides- or radiant model with fine ribbed pattern.

The tax credit qualified Morsø 3142 and 3112 are constructed with high quality 98% recycled cast iron and heats up to 1000 ft². Incredibly low emissions (3.1 grams/hr) and outside air readiness make the 3100-series compliant with Washington State requirements.

Consider Morsø as Your “Organic Section” When Shopping For a Wood Burning Stove

2010-05-21T07:00:00.000-07:00

Imagine for a moment your hearth or green supply store is much like the vegetable section of your supermarket. You have many varieties of fresh products; you may even have two or three choices of the same product. However, your preferred high quality, unmodified favorites are located in the “Organic Section”.

Now consider Morsø as your “Organic Section” when shopping for a wood burning stove. Like any organically grown product, it’s always wise to read the label. When it comes to wood stoves and the environment, you’ll find that Morsø has gone the extra mile to produce the highest quality and energy efficient wood stove, possible. Recycling initiatives and dedicated crafts people make sure that the Morsø ingredients in every stove are environmentally friendly, durable; and they have certainly not been “modified" to meet a particular price.

Nevertheless, when it comes to a clean and safe environment, the user must also make certain that they operate the stove correctly. When a Morsø stove is used as recommended, you should not see smoke from the chimney.

In order to avoid unwanted smoke, you need to follow these fundamental steps:

Make sure your chimney is the correct size in relation to the stove. A good chimney draw is essential for optimum combustion.

Never burn waste, cardboard packaging, printed matter or wood that has been painted or in some other way treated

Make sure the wood is clean and dry. Moisture Content of max 16-20% gives the best and cleanest combustion (and also less soot on the glass...)

Never overfill the stove and avoid using oversized pieces of fuel.

Oxygen is extremely important for maintaining clean combustion and good fuel economy. Before the wood carbonizes (reaches the charcoal stage) always provide adequate oxygen.

Never fully close the primary air immediately after adding fresh fuel. When extended burn periods are required, always ensure the fire is well established with a good bed of glowing coals in the firebox before closing the primary air.

Morsø Keeps Cold Out With Promising Back-up Security

2010-05-14T08:54:00.000-07:00

Heating costs are typically the highest and most variable home expenses, which is why many homeowners are taking advantage of the tax credit to lower overall heating costs with energy- efficient Morsø wood stoves.

Mother Nature has also given homeowners cause to add a supplementary heating source. When ice or snow downs power lines, homes with Morsø stoves are cozy and warm, with no worry of frozen pipes.

With the introduction of two new Zero-Clearance Enclosures, almost any home can now enjoy high-performance and wood fuel independence. An excellent option for homeowners looking to update their homes with the advanced technology of a Morsø 5660 fireplace insert and class A chimney. Made in the USA, the Morsø 5660 Zero-Clearance Enclosure is designed to be framed into the home and when finished off properly leaves a clean, flat-wall appearance.

Save money and don’t risk being powerless in the cold. Now is the right time to make this life-warming home improvement investment. Morsø has a large selection of compact, modern styled, cast-iron wood stoves.

All Morsø stoves achieve high fuel efficiency through advanced wood combustion techniques. In the U.S. all Morsø stove models qualify for the IRS consumer tax credit of 30% (up to $1500) available for the purchase and installation of a 75% efficient biomass stove, available through the end of 2010.

Among the most energy efficient combustion systems in the world...

2010-04-30T13:19:00.000-07:00

Morsø Dealer Profile

2010-04-05T11:11:00.001-07:00

Southern Hearth and Patio was awarded the 2010 Small Business Award by the Chattanooga, TN Area Chamber of Commerce in February. With a mission to offer Chattanoogans a more enjoyable lifestyle indoors and out with environmentally friendly, EPA-certified technologies fireplaces, fire pits, outdoor kitchens and furniture, Southern Hearth and Patio also serves up first-class customer service and highly-skilled in-house, technical service.

Starting with only two employees, a pickup truck and a dream, Clay Dennis, along with his wife Charlotte, launched Southern Hearth and Patio in 2000 out of a 3,500-square-foot space. The company has grown to more than seven employees and expanded into a Lee Highway location that is almost triple the size of the original site. Southern Hearth & Patio displays and stocks many Morsø models, along with hearth pads and accessories, available for purchase online and retail.

Visit Southern Hearth and Patio at: www.southernhearth.com

Monica and Morsø Win Design Award

2010-03-16T06:50:00.000-07:00

The Morsø 7600, designed by Monica Ritterband, has won the prestigious Red Dot international design award 2010.

What have Apple, Audi, BMW, B&O and Monica Ritterband got in common?
Answer: They have all won what is probably the design world’s most prestigious award: the “Red Dot Design Award”, which each year sees entries from several thousand companies from around 60 countries.

This year’s award in the “Product Design” category was won by the Danish wood-burning stove, the Morsø 7600, designed by Monica Ritterband.

When voting, the Red Dot jury put particular emphasis on quality, functionality, user friendliness and, above all, innovation. Monica Ritterband’s new Morsø 7600 wood-burning stove was in a league of its own with its circular shape, round feminine transitions, enormous glass window combined with indestructible cast iron. These unique design elements give the stove a personal style with a soft, organic touch.

The stove, which bears the Nordic Swan eco-label, is based on the convection principle and offers fantastically clean and effective combustion. It is both logical and easy to use, as the stove’s air intake – and therefore combustion and heat – controlled by a single handle.

The Morsø 7600 is already a huge sales success in Europe, the USA, Japan and South Africa. In the USA it was launched at the famous HPBA fair, where it was nominated for “The Vesta Award”, wood-burning stoves’ equivalent of the Oscars.

Morsø’s wood-burning stoves are marketed across the country via selected fireplace centres. The Morsø 7600 is available in four versions: on a base with drawer, with feet and drawer, on a pedestal and wall-mounted. All four versions have won the award and the title “The Red Dot Design award 2010”.

Monica Ritterband’s reaction to the good news:
“Oops, now the bar’s been raised – it’s something else to live up to in the future… And yes, I’m secretly cheering! ”

Supporting a Green Built Future

2010-03-03T06:25:00.000-08:00

Morso USA has recently joined The U.S. Green Building Council, a 501(c) (3) non-profit community of leaders working to make green buildings available to everyone within a generation.

While Morso US is a new national USGBC member, many authorized Morso dealers - http://www.morsona.com /find_a_dealer.html -are active members in their local USGBC chapters. Supporting a green built future is one of the many steps Morso is taking to fulfill their “thinking-green” mission that includes recycling, company-wide conservation practices, and advancing clean-burning technology.

The USGBC and local chapters have the important responsibility of certifying a green building, administering LEED certification, as well as hosting professional and community educational courses, workshops, and networking events. Members include architects, designers, builders, environmental educators, green building material/furnishing manufacturers, and many other green building related service providers. http://www.usgbc.org/

Craig Shankster, president of Morso NA, describes a few ways that this green-wise wood stove manufacturer demonstrates environmentally-responsible practices. “Instead of using high-tech machinery to build new high-quality cast iron wood stoves, highly trained individuals handcraft each stove using 98 percent recycled material. Eighty percent of the energy consumed at the Morso production facility in Denmark comes from renewable sources -- 69 percent wind and 11 percent bio gas -- and the Morso U.S. Portland, TN headquarters’ electric power is also generated from 100 percent renewable energy.” http://www.morsona.com/morso_&_the_environment.html

Is New Really Better than Old?

2010-02-08T13:03:00.000-08:00

In design and fashion, old becomes new, trends become fads, and then fads become old-fashioned again. The hearth world is not so fast moving or complex. The term OLD is not related to the stoves’ appearance or design style, it describes an antiquated fire -box combustion technology and/or manufacturing practices that are outdated, inefficient, and possibly an environmental concern.

When it comes to wood stoves, NEW is definitely better. And 75% or greater efficiency is a must, not only because it qualifies for an up to $1500 IRS tax credit, but because it keep our air cleaner with lower particle emissions and reduces the amount of wood burned through advanced combustion performance.

However, it’s important to differentiate that – Morso- an almost 157 year-old stove manufacturer; with a rich history, can also be an innovative leader that is producing some of the world’s most environmentally advanced- new -cast iron wood stoves on the market today. Their “thinking-green” mission includes powering the lion share of manufacturing with renewable wind energy, using 98% recycled cast-iron, and recycling wherever possible.

Yet, in the case of Morso there are some long held traditions that are still embraced. Instead of using high-tech machinery to build your new wood stove, highly trained individuals handcraft each stove as if it were going into their own home. The loyal and proud human resource at Morso - from manufacturing right through delivery - cares greatly about quality standards, environmental impact, and the satisfaction of their customers worldwide. Another historic practice, that sets Morso apart, is the commissioning of world renowned designers to create some of their most admired wood burning stoves. Most recently, Danish art icon Monica Ritterband applied her elegant and refined, yet simple and direct style to the modern, contemporary Morso 7600-series.

While decade’s birthdays do deserve extra recognition, if your wood stove is turning 10 or more, you really need to evaluate its performance and compliance in terms of today’s EPA standards. If your aging stove is not environmentally sound, this may be the right year to change-out your old wood stove for a new energy efficient Morso model. Depending on where you live, your state may already offer a wood stove change-out incentive; if not the IRS consumer tax credit that expires December 31st should be motivating.

Go to http://www.morsona.com and check out the great selection of high performance, energy-efficient wood stoves. You’ll be able to find the best stove for your home, no matter the size or décor preference.

All Morso Stoves Qualify for Tax Credit

2010-01-20T10:02:00.000-08:00

The IRS consumer tax credit of 30% (up to $1500) for the purchase and installation of a 75% efficient stove is available though the end of 2010. All Morso US wood stoves are qualified. Your local Morso dealer - http://www.morsona.com/find_a_dealer.html - can provide you with the manufacturer’s certificate of qualification along with your sales receipt.

To qualify for this credit, the Internal Revenue Service (IRS) issued the following qualifications:

To be considered, a stove must use the burning of biomass fuel to heat a dwelling unit or to heat water for use in such a dwelling unit, and have a thermal efficiency rating of at least 75% as measured using a lower heating value.

Installation is covered, as long as it is a requirement for the stove’s proper and safe functioning.

This consumer tax credit is 30% (up to $1500) for the purchase and installation of a 75% efficient stove, and is available in both 2009 and 2010.

The tax credit is an aggregate, i.e., the total $1500 can include other energy efficient items. For instance, if a consumer claims $900 on a new stove, then he will have $600 to purchase additional energy saving products in the same tax year.

If a taxpayer uses the entire $1500 tax credit on a competing product then they cannot use it for a biomass stove in that same tax year.

This credit applies only to existing principle residences.

Manufacturers must provide a certificate of qualification for each product.

Taxpayers must retain the certification statement for tax record-keeping purposes, but the certification is not required to be attached to the tax return

To learn more about Federal Tax Credits for Energy Efficiency visit:
http://www.energystar.gov/index.cfm?c=products.pr_tax_credits

No past... No future

2010-01-07T06:42:00.000-08:00

At the beginning of the 1930s, the sculptor Constantin Sørensen created the impressive radiant Morsø 2B classic stove, featuring Morsø’s well-known squirrel and oak leaves decoration. Today, many decades later, the 2B Classic is still in great demand. With its almost stately appearance, this cast iron wood stove is perfect for historical, cottage or farm style homes. The Morsø 2B classic stove's special feature is its combustion chamber, which can accommodate extra long fuel measuring up to 18”. Of course today's Morsø 2B classic stoves have completely updated combustion technology. With a 75%+ efficiency rating (as measured by LHV) this lasting wood burning treasure meets today's stringent environmental requirements.

To see more antique styled Morsø classic stoves click here:
http://www.morsoeusa.com/Classic-stoves-527.aspx

Texas Tech Students Install Morsø 3142 in Green Research & Design Sustainable Cabin

2009-11-20T11:26:00.000-08:00

The College of Architecture at Texas Tech University is hammering home the importance of sustainable design and construction through a green research project that teaches architect students how to use sustainable technology.

The project involves the construction of a prefabricated self-sustaining cabin, complete with a Morsø wood stove, to be used as a laboratory to test and quantify sustainable architectural concepts, and to help future architects make key design decisions.

Texas Tech students, Lance Roberts and Andrew Taylor, install a stove chimney for the Morsø 3142 in the sustainable cabin.

Associate Professor, Urs Peter Flueckiger specifically asked Morsø to participate in this experiential learning opportunity because he’d experienced Morsø’s energy-efficient preformance first-hand, in his home where a Morsø 8140 stove warms his family.

Morsø donated a 3142 model wood stove to this educational initiative because this project teaches ‘thinking-green’ values and demonstrates natural energy alternatives to the next generation of architects.

The Morso 3142 wood stove will be installed in the Texas Tech sustainable cabin to be located at the Pease River Foundation in Crowell, TX.

This Texas Tech sustainable cabin is approximately 400 square feet and it is very well insulated. It is loosely based by David Henry Thoreau, who used second-hand building materials and components.

When it's finished at the end of this year, the cabin will be set in Crowell, TX. A small town about 155 miles east of Lubbock. The Pease River Foundation, which owns the land, has granted Texas Tech students access the cabin to monitor its performance in "the real world". The location has an abundance of Mesquite trees. An excellent fuel source for Morsø 3142 cast-iron stove.

Detailed project information is available at:
http://www.arch.ttu.edu/people/faculty/Flueckiger_U/sustainable_cabin.htm

The Stove in your Home

2009-10-20T12:24:00.000-07:00

Buying a wood stove is much like buying furniture. Future owners want to make sure they choose a model that accentuates their interior home design and lifestyle. To make the stove selection process easier, Morsø has incorporated an interactive virtual living room into our website. This new high-tech imagery tool allows you to see different stove styles, forms, and sizes in your living space.

To access this stove in your home virtual living room, go to:
http://www.morsoeusa.com/The-stove-in-your-home-555.aspx

Then follow the easy steps below:

Upload your image - Take a digital picture of the area where you plan to install the new stove. For best results, set your camera on landscape mode. If you don’t have a digital image handy, Morsø has a choice of six inspirational room images.
Choose your favorite Morsø stove – Find your favorite stove and play with the size and location. Just click on a stove and drag it into your room image. To adjust size, click the scale box above the room and slide the bar to make larger or smaller.
Save Image or Print- You can save the image on your computer or print it out. If you want to change backgrounds, just click on the background box to be brought back to the six room choices provided.

In the News

2009-10-19T06:32:00.000-07:00

Worcester Telegram and Gazette, MA - More drawn to warmth of stoves by Caryn Rousseau - THE ASSOCIATED PRESS, Sunday, October 18, 2009
http://www.telegram.com/article/20091018/NEWS/910180612/1102/RSS01&source=rss

Desert News Salt Lake City, UT - More homeowners looking to stoves for heat by Caryn Rousseau - THE ASSOCIATED PRESS, Saturday, October 17, 2009
http://www.ajchomefinder.com/home-decor/more-homeowners-looking-to-162915.html

http://www.deseretnews.com/article/705337436/Homeowners-look-to-stoves-for-heat.html

ABC News - More homeowners looking to stoves for heat by Caryn Rousseau - THE ASSOCIATED PRESS, Wednesday, October 14, 2009
http://abcnews.go.com/Entertainment/WireStory?id=8828575&page=1

The Atlanta Journal of Constitution, GA - More homeowners looking to stoves for heat by Caryn Rousseau - THE ASSOCIATED PRESS, Wednesday, October 14, 2009
http://www.ajchomefinder.com/home-decor/more-homeowners-looking-to-162915.html

Responsible Wood Burning

2009-09-25T07:54:00.000-07:00

It is important to know how to burn wood responsibly and correctly in a stove or fireplace. Responsible wood burning will provide efficient and economical home heating — as well as reduce your home energy costs and protect your neighborhood air quality.

To learn the correct way to select and burn firewood in your stove or fireplace, please visit:
http://www.hpba.org/consumers/hearth/responsible-wood-burning

Assembly- Line Nuptials Celebrated Across Denmark via TV & Newspaper

2009-09-17T09:17:00.000-07:00

It almost sounds like a tall tale. Why would a Wisconsin couple choose to walk down the aisle of a production line in a 156-year old Morsø cast-iron wood stove factory to unite in marriage?

According to the newlyweds, “it was a place that mattered to us, with the best people in the world, and the right place to make this important commitment to each other.” This former iron foundry and regal Scandinavian wood stove purveyor sparked deep sentiment within Ernest because it represents his life-long passion, which he now shares with the love-of-his-life Debra.

Ernest established the Great American Chimney & Masonry on 1902 S. Stoughton Road in Madison in 1977 and Debra joined as office manager two years ago. Originally, when Ernest got down on his knee and proposed to Debra, the Edinburgh Castle in Scotland. However, when Morsø invited the couple to Denmark, as part of a Dealer Week trip that recognized top performing Morsø dealerships, the idea of a traditional Danish wedding seemed very right.

Morsø US President Craig Shankster smiles when he recalls Ernest and Debra’s unusual request, “I’m frequently asked by dealer to make special arrangement, but it typically has to do with wood stove orders - nothing as personal as a wedding”.

Shankster discussed the wedding ceremony request with Morsø Denmark leadership and was pleased to hear welcome approval of an American wedding at Morsø on the Isle of Mors on August 27th.

Debra explains that she and Ernest felt passionately that their wedding and marriage was a significant milestone that need to be remarkable. As cancer survivors, they really understood the importance of living every day to its fullest potential.

While viewers of the TV news story - http://www.tvmidtvest.dk/indhold/amerikansk-par-gift-paa-fabrik-paa-mors - watched a lovely mature wedding service, the Morsø employees and dealers reveled in delight as this extraordinary couple embraced the future together with laughter and joy by walking down production line #4 as husband and wife.

Both Debra and Ernest gush with pride when describing the magic of their traditional Danish wedding, which included hopping over a horseshoe decorated with Chrysanthemum flowers, taking a ride around Nykøbing Mors in a 1950’s Ford chauffeured by a local gentleman in a Derby cap, and watching Ernest be tipped upside down while having the toe of his sock cut out. A particularly special wedding gift bestowed on this Great American Chimney couple, was the honor of building their very own Morsø 2B classic cast-iron wood stove to be installed in their home as a lasting reminder of their nuptial promises. With a hint of emotion in her voice, Debra declares - “I can truly say that fairy tale weddings really do happen”.

Whimsical FEET Add Wit to Artful Morsø Fireside Accent Accessories

2009-09-15T12:48:00.000-07:00

Every hearth and home should be functional yet full of humor,” notes Danish Art Icon Monica Ritterband. So she designed warm playful FEET into a new line of whimsical Morsø cast-iron fireside accent accessories.

FEET Log Carrier – Visual artist Monica Ritterband muses “imagine if your wood carrier could actually collect its own wood”. Inspired by this thought the “FEET” concept helps to breathe life and humor into her Morsø accessory designs.

FEET Fire Tools Set- “Made in high quality stainless steel- even the sounds made are reassuringly warm.

FEET Kettle- Designed to compliment its “FEET” line of hearth accessories, the Morsø kettle is the perfect companion for your wood stove. Crafted in strong, recycled cast-iron and decorated with amusing “walking warm” feet, this original kettle is a sure favorite.

FEET Trivet- Monica Ritterband uses decorative feet to add character and wit to the artful cast-iron Morsø Feet trivet. Both practical and whimsical this designer accessory is a truly unique find.

Click here to explore the many unique Morsø hearth accessories: http://www.morsoeusa.com/Accessories-495.aspx

Morsø also has a well-deserved reputation for fine Scandinavian design.

2009-09-15T12:42:00.000-07:00

According to Ty Miller of Heat Wave, the Morsø retailer in Boulder, Colorado, "Most of our Morsø customers are attracted to it because of the styling. It's a more modern look. Then they also get the added warmth and efficiency as a bonus. A lot of people would rather get something they can feel good about in terms of the environment. In addition, it's competitively priced compared to other stoves with the contemporary, European styling."

Heat Wave: Heat Wave Stove and Spa is a local family-owned business serving Boulder for 20 years. With a philosophy of providing top quality products and excellent service, they offer stoves, fireplaces, spas, grills, and more. For more information visit www.heatwavestoveandspa.com or call 303-442-7980

Click here to view the European styled contemporary Morsø stove line: http://www.morsoeusa.com/Contemporary-stoves-486.aspx

The Ultimate “Green” Design Choice

2009-09-03T12:52:00.000-07:00

It’s time to move from thinking green to acting green. What steps can you make in your home to minimize your very own carbon foot print, reduce fossil fuel use, lower your heating costs, and even enhance your home décor? A new Morsø high-performance wood stove may just be the right solution for your living space. Keep in mind that when considering a wood stove purchase you want to follow “thinking green” criteria and only evaluate products with advanced wood combustion systems that when used as directed are an environmentally-sound heating solution. The stove manufacturer should clearly demonstrate a commitment to “green” values that support recycling, clean-burning technology, and company-wide conservation practices. Look for an eco-label, such as the Nordic Swan Eco-label that recognizes companies that are actively reducing their ‘environmental footprint’.

In many homes, wood may be the ideal heating alternative as it is a plentiful, renewable, non-fossil natural product and when used as fuel it is in effect ‘carbon-neutral’ meaning that the CO2 released when burning is being absorbed by the tree that has been replanted; in fact the same level of CO2 would have been emitted by a tree that had been left to rot naturally on the forest floor. When the use of sustainably-harvested, properly processed and seasoned wood for energy displaces the use of fossil fuels, the result is a net reduction in greenhouse gas emissions.

Click here to learn more about Morsø stoves and the environment:
http://morsona.com/morso_&_the_environment.html

Innovative Zone-Heating Style

2009-09-03T12:37:00.000-07:00

Morsø is a great example of how original design fused with advanced engineering can introduce unlimited home zone heating possibilities. You can choose from a large selection of wood stove styles and sizes, which fit every lifestyle and design interest, whether you prefer antique, traditional, classic or modern.

No matter the size of your room, design preference -traditional, classic or contemporary- or lifestyle, you’ll be able to find the right cast-iron wood stove destined to become one of your most loved items of furniture in your home.

What size stove is best for me?
The size of your stove is essential to get full pleasure from your investment. In this respect, too large can cause problems just as too small can. A stove that’s too small will not be able to heat the room adequately. However, if you buy a stove that’s too big in relation to the room, you will be forever cutting the air supply to keep the room temperature down. As a result, combustion will be incomplete and soot will quickly build up on the window and in the chimney. Not only that, the quantity of soot particles you emit into the environment will be disproportionately higher. Next to each of the stoves in this Morsoø catalogue, you will be able to see what room sizes they suit best. The room size is a guideline, as it can depend on the design and insulation etc. of the premises.

Click here to discover the many styles and sizes of Morsø cast iron stoves:
http://www.morsoeusa.com/Products-485.aspx

House-warming European Appeal

2009-08-17T06:56:00.001-07:00

Because “warmth” is a valued quality that can be felt and shared with others through actions or home décor choices that exude a special sense of comfort and harmony, Morsø has spent 156-years creating timeless, handcrafted Scandinavian-designed wood stoves that fuse inspired design with advanced engineering.

By installing a high-performance cast-iron wood stove, you can add European style to your kitchen or family room while enjoying a panoramic view of the flames and optimal heat distribution.

Morsø’s New Signature Collection: Monica Ritterband 7600 Wood Stove Series

2009-08-06T12:40:00.001-07:00

Monica Ritterband is one of the most popular cultural icons of Denmark. She posses a truly extraordinarily creative mind that allows her to express herself, successfully, through paintings, sculptures, illustrations, and now contemporary Morsø cast-iron stove and accessory designs for the new 2009 Morsø 7600 series.

Voted Danish artist of the year four times in different contexts, Monica Ritterband’s unique art works ranges from miniature glass mosaics to enormous steel sculptures, which adorn public squares, parks and shopping centers. She has had feature exhibitions at many prominent cultural centers, including Royal Copenhagen Flagship Store and museum, Frederikshavn Art Museum, Esbjerg Museum, and The Women’s Museum in Denmark.

For Morsø, Monica Ritterband applied her elegant and refined, yet simple and direct style to a new eco-wise, cast-iron Morsø stove collection that includes the wall-fit Morsø 7670, pedestal Morsø 7648, and curvaceous 7644 & 7642 models. She also designed stunning cast-iron accent accessories, including a tea kettle, trivet, wood cradle, and fire tools.

World-renowned designers to create timeless Morsø stove designs

2009-08-06T12:32:00.000-07:00

Morsø has a history of working with well-known artists, including Kaare Klint, Knud Holscher, and Bernadotte to infuse new inspiration into the classic wood stove, however the collaboration with visual artist Monica Ritterband involved both art and design, which is a company first.

Morso The World's Greatest Wood Stove

2009-07-27T09:24:00.000-07:00

Over 25 Morsø Cast-Iron Stoves Already Qualified for Tax Credit

2009-07-27T09:03:00.000-07:00

For many of us the term fire wood, symbolizes warmth. We don’t immediately think “renewal energy source” or “biomass”, however that is exactly what it is, and for that reason fire wood used as fuel in an efficient high-performing bio-mass burning stove is a - truly green - alternative to oil that now qualifies for a tax credit.

However, the prerequisite for this 30% (up to $1500) consumer tax credit on wood stoves is high efficiency, which is great news for Morsø.

Homeowners who are eager to purchase a wood stove this year, will find a wide-selection of Morsø’s tradition to contemporary cast-iron stoves that already meet the thermal efficiency rating of at least 75%, including the 2B Classic, 1410, 1440, 3112, 3142, 3410, 3440, 3450, 5660 Std, 5660 NA, 6140, 6142, 6148, 6170, 7110, 7642, 7644, 7648, 7670, 8140, 8141, 8142, 8147, 8148, 8150 and 8151.

Go to: www.morsousa.com/IRS-tax-credit.html
for more information on the Tax Credit and qualifying Morsø products

An Introduction to Morsø Wood Burning Stoves

2009-01-23T06:39:00.000-08:00

Morsø has 155 years of experience with the manufacture of wood-burning stoves and has always been at the forefront of developing new stove types. You can always find a Morsø stove which meets your specific needs in terms of design, size, stove type and output. Morsø stoves stand out from other stoves in a number of ways:

Durability
Due to the excellent properties of cast iron, Morsø is the only Danish stove manufacturer offering a 10-year warranty against casting and production defects.

Heating ability
Cast iron emits a constant and even heat. Morsø uses both the radiant and convection heating principles.

Maintenance
Parts are easily replaced, e.g., moving parts. Morsø guarantees that it will be able to supply spare parts for at least 10 years after a model is discontinued.

Ecological
With everything we do - from manufacture to delivery - we consider our environment and new ways in which we can further carry out recycling, conservation, and sustainable practices.•