“Another GOOD Year…Steady, Reliable Sales….we’re anticipating a 15% increase in wood stove sales over last year”, these positive comments are not wishes they are based on real business results at Rocky Mountain Stove & Fireplace in Lakewood, Colorado.
Founded in1989, Rocky Mountain Stove & Fireplace was acquired in 1999 by long-time employee Ryan Carpenter and expanded over the years to display the largest selection of stoves, fireplaces and barbecues in the Denver Metro Area. Over 23 Morso wood stoves are available, as they have become a popular contemporary wood stove choice, as well as a green living favorite. Stoves have been give center stage, as opposed to signage as Carpenter wants to create a living-room environment the radiates warmth.
When asked what factors contribute to his business’ continual growth and increased profitability, Carpenter attributes this positive momentum to his company’s outstanding repeat customer base and a solid referral network: “We highly value our long term customer relationships and always deliver on price and service.”
While Carpenter does some advertising online and in print, along with monthly SEO (Search Engine Optimization), he has tracked primary sales generation to existing relationships. Moreover, emails have become the preferred method of communication for customer relations and an easy way for sales contacts to develop a connection to new store visitors and professionals.
Also, this dealer’s website - rockymountainstove.com – serves as an online showplace with detailed product descriptions, specifications, and images. The ongoing SEO investment has secured top ranking and access to a wide-reaching customer base. In addition, Rocky Mountain Stove & Fireplace is now experimenting with social media communications that include a News Blog, Green Living wood burning stoves Blog, and even Facebook Fan page.
Carpenter believes that consistency, top-notch customer service, and long-term customer contact are the essential ingredients to his retail success
